一点感悟

SEO简明教程 第一章 分析搜索引擎概貌（1）

第一部分 搜索引擎基础

搜索引擎优化基本技巧的效果是令人惊奇的，恩，就用最基本的技术。事实上，您通过一点小小地改变就能让您的网站在搜索引擎排名中产生巨大的变化。

这一部分是从基本技巧开始的，我首先从哪些搜索引擎是比较重要的开始讲，您或许听说过很多网站的名字也听说过有数百种搜索引擎，不过您会很高兴地听到，绝大多数的搜索结果是由不超过四个搜索系统来提供的，几乎一半的搜索结果是由一家公司产生。

您将了解到如何又快又简单的修改网站，这将为您的网站解决一系列的搜索优化问题。从另一方面来说，您将发现一些明显（普通）的网站问题，必须解决掉这些问题，然后才有机会让搜索引擎收录您的网站，更不用说好的排名了。本书在这一部分也介绍了一些基本信息，这些信息主要说明了如何建设一个网站，可以让搜索引擎和用户更好地访问，以及您会发现在首要步骤中有一项您必须要做：做一个详尽的关键字分析.

第一章 分析搜索引擎概貌

本章重点：

——了解人们在哪里进行搜索

——理解搜索站点与搜索系统的区别

——把数千家搜索站点缩小到四个搜索系统

——理解搜索引擎是如何工作

——搜集常用工具和基本技巧

您会碰到这样一个问题，您希望人们来访问自己的网站；这是目的，毕竟——–为了把人们带到您的网站购买您的产品，或者享受服务，或者了解您提供的服务，或者其他什么目的您才建立了自己的网站。因此您想从搜索引擎来获取流量—-一个貌似合理的理由，正如您在这一章所了解的那样。但是网络中有着数量众多的搜索引擎！例如目前在网络中知名的几个：google，AOLs，Yahoo！s，以及MSNs，但是，您也许听说过其他的搜索引擎，如：HotBot, Dogpile, Ask Jeeves, Netscape, EarthLink, LookSmart . . .，甚至Amazon几乎在每个页面上都提供了搜索服务。还有Lycos和InfoSpace公司， Teoma和WiseNut ， Mamma.com和WebCrawler。一些网页的顶部，您应该看到过一些如此宣传的广告：只需49.95美元（或者19.95美元，或者99.95美元，或者广告投放人搞的其他任何数额），您就能让您的网站在数以百计甚至数以千计的搜索引擎中出现。您也许使用过其中一些服务，唯一的结局就是：承诺的洪水般流量来了又消失了。恩，我这里有点好消息，您可以忘掉我几乎所有刚才提到的名字，至少是看完这一章以后。本章节的重点是粗略了解网络中数以千计的搜索引擎，然后把关注的数量缩小到一小群搜索系统。（什么是搜索网站？什么是搜索系统？不要着急，我稍后讲讲他们的区别）如果你确实着急，可以跳到“人们在哪里进行搜索”这一节，就在这一章的结尾部分，列出了您需要关心的以及可以忽略的搜索系统详细资料。不过我发现，当我把这些资料告诉一些人的时候，他们看着我以为我发疯了，因为有一部分他们知道的知名网站没有出现在这个列表中。本章就讲讲为什么会这样。

英文原文：

Part I Search Engine Basics

The basics of search engine optimization are surprisingly,um, basic. In fact, you may be able to make small changes to your Web site that make a huge difference in your site’s ranking in the search results.

This part starts with the basics. I begin by explaining which search engines are important. You may have heard the names of dozens of sites and heard that, in fact, hundreds of search engines exist. You’ll be happy to hear that the vast majority of search results are provided by no more than four systems, and half of all the results come from a single company.

You also discover how to make some quick and easy changes to your Web site that may fix serious search engine problems for you. On the other hand, you may discover a significant (and common) problem in your site that must be resolved before you have any chance of getting into the search engines at all, let alone ranking well. This part of the book also includes basic information on how to create a Web site that works well for both visitors and search engines, and you find out about one of the most important first steps you can take: carrying out a detailed keyword analysis.

Chapter 1

Surveying the SearchEngine Landscape

In This Chapter

_ Discovering where people search

_ Understanding the difference between search sites and search systems

_ Distilling thousands of search sites down to four search systems

_ Understanding how search engines work

_ Gathering tools and basic knowledge

You’ve got a problem. You want people to visit your Web site; that’s the purpose, after all — to bring people to your site to buy your product, or learn about service, or hear about the cause you support, or for whatever other purpose you’ve built the site. So you’ve decided you need to get traffic from the search engines — not an unreasonable conclusion, as you find out in this chapter. But there are so many search engines! You have the obvious ones — the Googles, AOLs, Yahoo!s, and MSNs of the world — but you’ve probably also heard of others: HotBot, Dogpile, Ask Jeeves, Netscape, EarthLink, LookSmart . . . even Amazon provides a Web search on almost every page. There’s Lycos and InfoSpace, Teoma and WiseNut, Mamma.com and WebCrawler. To top it all off, you’ve seen advertising asserting that, for only $49.95 (or $19.95, or $99.95, or whatever sum seems to make sense to the advertiser), you too can have your Web site listed in hundreds, nay, thousands of search engines. You may have even used some of these services, only to discover that the flood of traffic you were promised turns up missing. Well, I’ve got some good news. You can forget almost all the names I just listed — well, at least you can after you’ve read this chapter. The point of this chapter is to take a complicated landscape of thousands of search sites and whittle it down into the small group of search systems that really matter. (Search sites? Search systems? Don’t worry, I explain the distinction in a moment.)If you really want to, you can jump to “Where Do People Search,” near the end of the chapter, to the list of search systems you need to worry about and ignore the details. But I’ve found that, when I give this list to someone, he or she looks at me like I’m crazy because they know that some popular search sites aren’t on the list. This chapter explains why.

SEO教程中文版翻译自：Search Engine Optimization For Dummies, 2nd Edition。 By Peter Kent

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SEO简明教程—章节概述

SEO简明教程—章节概述

第一部分：搜索引擎基础

在这部分，我主要讲解的是，恩，基础——就是您掌握搜索引擎优化技巧的基础知识。例如，哪些搜索引擎是重要的？什么是搜索引擎？什么是搜索目录？

我为什么要使用关键字搜索系统？在这部分，您会了解到建立一个网站的基本技巧，如何挑选人们正在使用的关键字来搜索到您的公司，以及如何又少又快地修改网站。

第二部分：建立搜索引擎友好的网站

您知道有多少网站搜索引擎没有收录？或者说，如果他们没有收录，那是因为建设的网站不能让搜索引擎看到索引这个网站的信息而这些信息按照网站主的想法来建立的？(注： Or that, if they’re not invisible, are built such that search engines won’t see the information they need to index the site in the way the site owners would like? 这个句子比较难翻译，把原文放附上。)

恩，我不知道确切的数字，但是我知道有很多这样的网站。如果您阅读了这一部分，您的水平将超过大多数网站的拥有者和管理者。您会学到如何使用一些搜索引擎喜欢的技术同时避免使用那些让搜索引擎讨厌的技术。您也会了解到某些人使用的跟踪技巧——-以及这些技巧所涉及的危险因素。

第三部分：把您的网站提交到索引和目录

在您建立自己的网站并确信搜索引擎可以正常阅读网页以后，您应当让搜索系统—–就是搜索引擎和目录—–来收录您的网站。如果您不知道自己正在干些什么的话，那就有些困难了。通过这部分内容，您将了解到那种搜索系统是重要的，如何提交网站，如何去发现其他对您的网站来说有重要意义的搜索引擎和目录。您能学会找到在某些情况下提交网站后不起作用的原因，以及如何解决这类问题。

第四部分：提交了网站以后

您的工作还没结束呢。在本书的这一部分，您将了解到为什么外链对您的网站来说是如此的重要以及如何让其他的网站与您的网站链接。您会了解奥购物目录，例如：Froogle和Shopping.com 。我也有介绍数十亿美元的搜索引擎广告业务。您会看到如何与最受欢迎的Google AdWords 和Yahoo一起合作。搜索市场按点击付费的程序。。。以及如何购买便宜的点击。您还会了解到付费排名以及其他形式的广告。

第五部分：关于“十大。。。”

所有的简明教程（傻瓜教程）都有“十大…”部分。在本书的这一部分，您将了解到十种与搜索引擎业务保持更新的方法。您也会了解到十种导致搜索引擎不能收录网站的错误方法，以及十种对搜索引擎优化工作十分有用的服务和工具。

附录

不要忘记看看附录，在这一部分，您将了解到一些关于版权方面的法律知识。

英文原文：

Part I: Search Engine Basics

In this part, I provide, yep, the basics — the foundation on which you can build your search-engine-optimization skills. Which search engines are important, for instance? In fact, what is a search engine? And what’s a search directory?

And why am I using the term search system? In this part, you find out

the basics of sensible site creation, discover how to pick the keywords that people are using to find your business, and discover how to do a few quick fixes to your site.

Part II: Building Search-Engine-Friendly Sites

Do you have any idea how many sites are invisible to the search engines? Or that, if they’re not invisible, are built such that search engines won’t see the information they need to index the site in the way the site owners would like?

Well, I don’t know an exact number, but I do know it’s most sites. If you read Part II, you will be way ahead of the vast majority of site owners and managers.

You discover how to create techniques that search engines like and avoid the ones they hate. You also find out about tricks that some people use — and the dangers involved.

Part III: Adding Your Site to the Indexes and Directories

After you’ve created your Web site and ensured that the search engines can read the pages, somehow you have to get the search systems — the engines and directories — to include your site. That’s hard if you don’t know what you’re doing. In this part, you find out which search systems are important, how to register, and how to find other search engines and directories that are important to your site. You also find out why registering sometimes doesn’t work, and what to do about it.

Part IV: After You’ve Submitted Your Site

Your work isn’t over yet. In this part of the book, you find out why links to your site are so important and how to get other sites to link to you. You discover the shopping directories, such as Froogle and Shopping.com. I also explain the multibillion-dollar search engine advertising business. You find out how to work with the hugely popular Google AdWords and Yahoo! Search Marketing pay-per-click programs . . . and how to buy cheaper clicks. You also discover paid placement and other forms of advertising.

Part V: The Part of Tens

All For Dummies books have the Part of Tens. In this part, you find ten ways to keep up to date with the search-engine business. You also find out about ten common mistakes that make Web sites invisible to search engines, and ten services and tools that will be useful in your search engine campaign.

Appendix，

Don’t forget to check out the appendix, where you find information on copyright laws.

SEO教程中文版翻译自：Search Engine Optimization For Dummies, 2nd Edition。 By Peter Kent

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SEO简明教程—章节介绍

本书的章节安排

像很多不错的参考工具书那样，本书是按照 “实际需要”的阅读顺序来安排章节结构的。本书分成了几个部分：基础部分，建设搜索引擎友好的网站，把网站提交到搜索引擎，搜索引擎收录网站后要做的工作，搜索引擎广告，十大建议。。。等等，如果您只想了解如何寻找一些网站，他们能够链接到您的站点，那么可以看看15章。如果您想了解获取外链背后的一些规则，那么可以看看14章。如果您现在想了解关键字对一个网站到底有多重要，那么第5章就是为您准备的。

然而，搜索引擎优化是一个相当复杂的工作，并且本书的所有知识是相互关联的。当然，您能够把您的网站提交到搜索引擎，但是如果您的网页没有针对搜索引擎进行优化，那么，这也许会浪费您的时间！您也许编写了一些搜索引擎可以阅读的网页，但是如果您没有选择正确的关键字，那也是在浪费时间。所以，我建议您完整的阅读本书；它会让您的网页在搜索引擎中的排名产生巨大变化。

How This Book Is Organized

Like all good reference tools, this book is designed to be read “as needed.”

It’s divided into several parts: the basics, building search-engine-friendly Web sites, getting your site into the search engines, what to do after your site is indexed by the search engines, search engine advertising, and the Part of Tens. So if you just want to know how to find sites that will link to your Web site, read Chapter 15. If you need to understand the principles behind getting links to your site, read Chapter 14. If all you need today is to figure out what keywords are important to your site, Chapter 5 is for you.

However, search engine optimization is a pretty complex subject, and all the topics covered in this book are interrelated. Sure, you can register your site with the search engines, but if your pages aren’t optimized for the search engines, you may be wasting your time! You can create pages the search engines can read, but if you don’t pick the right keywords, it’s a total waste of time. So I recommend that you read everything in this book; it will make a huge difference in how well your pages are ranked in the search engines.

本文翻译自：Search Engine Optimization For Dummies, 2nd Edition。 By Peter Kent

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SEO简明教程–关于本书

关于本书

本书揭开了所有搜索引擎的神秘面纱。你会发现你需要做的工作，这些工作会让你的网站有最佳机会在搜索引擎中取得良好排名。

在本书中，我将告诉你如何：

—确认你的网页正在使用正确的关键字。

—创建搜索引擎可以阅读并能按照你的想法来建立索引的网页。

—避免使用搜索引擎不喜欢的技术—–这些技术会让你的网站受到惩罚（会降低网站在搜索引擎中的排名）。

—编写一些能让你的网站更容易被搜索引擎发现的网页。

—让搜索引擎和网络目录在他们的索引和列表中增加你的站点。

—当人们搜索的时候让搜索引擎展示出你的网站。

—促使其他网站链接到你的站点。

—跟踪一下怎样做能让你的网站好一些。

—使用按点击付费的广告和购物推广。

—更多的内容。。。

傻瓜的假设（注：其实是对读者的一些基本要求）

我不想提前假设任何事情，不过，我还是认为如果你正在阅读这本书，那你应该知道一些关于网络和搜索引擎的概念。例如：

—你有一台自己使用的并且能上网的电脑。

—你知道如何使用浏览器在网络中溜达。

—你知道如何使用知名的搜索引擎来查找资料，例如google和yahoo！

当然了，像这样一本书，我需要对读者的知识背景有点要求。这是一本如何让你的网站在搜索引擎中取得良好排名的书。我想应该假设你知道如何建立和维护一个网站，或者至少知道谁可以建设和维护一个网站。特别是，你（或者其他团队成员）应该了解如何：

—-建立一个站点。

—-编写网页。

—-把写好的网页上传到web服务器。

—-使用HTML（超文本标记语言）来创建网页。换句话说，你不只是使用Microsoft FrontPage ，你或者你的伙伴，应当了解一点HTML知识，并且能熟练的使用它来插入或者修改HTML标签。我不想在本书中过多的讲述那些复杂的代码；本书不是一本HTML入门书，但是为了做好搜索优化，你或者你们团队中的某个成员需要知道什么是HTML标签，例如，知道如何在一个网页中插入标签，认识了解JavaScript（不需要编写或者修改JavaScript）；知道如何在文本编辑器中打开一个网页并修改它；等等。为了做好网站的搜索引擎优化你应该具备一些基本的HTML技能。如果你想了解更多的HTML知识，可以看看这本书《HTML 4 For Dummies》，第五版，作者是Ed Tittel 和 Natanya Pitts（Wiley）。

原文：

About This Book

This book demystifies the world of search engines. You find out what you need to do to give your site the best possible chance to rank well in the search engines.

In this book, I show you how to

_ Make sure that you’re using the right keywords in your Web pages.

_ Create pages that search engines can read and will index in the way you want them to.

_ Avoid techniques that search engines hate — things that can get your

Web site penalized (knocked down low in search engine rankings).

_ Build pages that give your site greater visibility in search engines.

_ Get search engines and directories to include your site in their indexes and lists.

_ Get search engines to display your site when people search locally.

_ Encourage other Web sites to link to yours.

_ Keep track of how well your site is doing.

_ Use pay-per-click advertising and shopping directories.

_ And plenty more!

Foolish Assumptions

I don’t want to assume anything, but I have to believe that if you’re reading this book, you already know a few things about the Internet and search engines. Things such as

_ You have access to a computer that has access to the Internet.

_ You know how to use a Web browser to get around the Internet.

_ You know how to carry out searches at the Web’s major search engines,

such as Google and Yahoo!

Of course, for a book like this, I have to assume a little more. This is a book about how to get your Web site to rank well in the search engines. I have to assume that you know how to create and work with a site, or at least know someone who can create and work with a site. In particular, you (or the other person) know how to

_ Set up a Web site.

_ Create Web pages.

_ Load those pages onto your Web server.

_ Work with HTML (HyperText Markup Language), the coding used to create Web pages. In other words, you’re not just using a program such as Microsoft FrontPage — you, or your geek, understand a little about HTML and feel comfortable enough with it to insert or change HTML tags.

I don’t go into a lot of complicated code in this book; this isn’t a primer on HTML. But in order to do search-engine work, you or someone on your team needs to know what a TITLE tag is, for instance, and how to insert it into a page; how to recognize JavaScript (though not how to create or modify it);

how to open a Web page in a text editor and modify it; and so on. You have to have basic HTML skills in order to optimize a site for the search engines. If you need more information about HTML, take a look at HTML 4 For Dummies,5th Edition, by Ed Tittel and Natanya Pitts (Wiley).

本文翻译自：Search Engine Optimization For Dummies, 2nd Edition。

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SEO简明教程 序言

序言

欢迎阅读《SEO简明教程》第二版，作为读者你想这本书到底会讲些什么呢？毕竟，你不仅仅只建立一个网站，然后给某个人25美元把网站登录到成千上万的搜索引擎中吧？我想你们一定看到过这些广告：“我们保证您出现在众多搜索引擎的前十名！”“我们马上可以把您的网站提交到5000个搜索引擎！”

恩，很不幸，事情并不是这么简单的。（OK，那对我来说蛮不错的，因为如果事情这么简单的话，Wily公司就无需出钱让我写这本书了。）事实上搜索引擎优化还是有些复杂的。虽然不能说复杂的像脑外科手术，不过也不是简单到像宣传的那样：“给我们50块钱，我们帮你解决一切问题。”

实际上许多网站是没有机会出现在搜索引擎中的。为什么呢？仅仅是因为一些简单错误。因为网站建设者不知道一些建设技巧，这些技巧是他们必须做好的，只有做好这些工作搜索引擎才能更好地访问网站。因为他们不明白指向自己网站的链接有什么用，因为他们从来不考虑关键词。因为，因为，因为。。。。这本书将帮助你处理这些问题，并让你不断进步，不是前进一小步，而是几十步，远远的高于网站建设者的平均水平。

原文：

Introduction

Welcome to Search Engine Optimization For Dummies, 2nd Edition. What on earth would you want this book for? After all, can’t you just build a Web site, and then pay someone $25 to register the site with thousands of search engines? I’m sure you’ve seen the advertising: “We guarantee top-ten placement in a gazillion search engines!” “We’ll register you in 5,000 search engines today!”

Well, unfortunately, it’s not that simple. (Okay, fortunately for me, because if it were simple, Wiley wouldn’t pay me to write this book.) The fact is that search engine optimization is a little complicated. Not brain surgery complicated, but not as easy as “Give us 50 bucks and we’ll handle it for you.”

The vast majority of Web sites don’t have a chance in the search engines.Why? Because of simple mistakes. Because the people creating the sites don’t have a clue what they should do to make the site easy for search engines to work with. Because they don’t understand the role of links pointing to their site, and because they’ve never thought about keywords. Because, because, because. This book helps you deal with those becauses and gets you not just one step, but dozens of steps, ahead of the average Web-site Joe.

本文翻译自：Search Engine Optimization For Dummies, 2nd Edition。

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SEO简明教程 目录概览

目录概览

序言

第一部分 搜索引擎基础

第一章 搜索引擎初探

第二章 你的“一小时”对搜索引擎友好的网站改造

第三章 制定你的搜索优化战略

第四章 让你的网站有用处和能访问

第二部分 建设一个对搜索引擎友好的网站

第五章 选择高效的关键字

第六章 创建搜索引擎喜欢的网页

第七章 避免搜索引擎不喜欢的事情

第八章 Dirty Deeds, Done Dirt Cheap

第九章 充实网站—有竞争力的内容

第三部分 把网站提交给网站索引和网络目录

第十章 通过地理定位发现流量

第十一章 让搜索引擎了解网站内容

第十二章 把网站提交到网络目录

第十三章 埋藏宝物—把您的网站提交到更多的地方

第四部分 提交网站后的工作

第十四章 使用人气链接提高排名

第十五章 寻找外链

第十六章 使用网络商店目录和零售商

第十七章 PPC介绍

第四部分 关于“十大。。。”部分

第十八章 十大保持更新的方法

第十九章 十大传说和误解

第二十章 十大有用的工具

附录：远离版权纠纷

原文：

Contents at a Glance

Introduction

Part I: Search Engine Basics

Chapter 1: Surveying the Search Engine Landscape

Chapter 2: Your One-Hour Search-Engine-Friendly Web Site Makeover

Chapter 3: Planning Your Search-Engine Strategy

Chapter 4: Making Your Site Useful and Visible

Part II: Building Search-Engine-Friendly Sites

Chapter 5: Picking Powerful Keywords

Chapter 6: Creating Pages That Search Engines Love

Chapter 7: Avoiding Things That Search Engines Hate

Chapter 8: Dirty Deeds, Done Dirt Cheap

Chapter 9: Bulking Up Your Site — Competing with Content

Part III: Adding Your Site to the Indexes and Directories

Chapter 10: Finding Traffic via Geo-Targeting

Chapter 11: Getting Your Pages into the Search Engines

Chapter 12: Submitting to the Directories

Chapter 13: Buried Treasure — More Great Places to Submit Your Site221

Part IV: After You’ve Submitted Your Site

Chapter 14: Using Link Popularity to Boost Your Position

Chapter 15: Finding Sites to Link to Yours

Chapter 16: Using Shopping Directories and Retailers

Chapter 17: Paying Per Click

Part V: The Part of Tens

Chapter 18: Ten-Plus Ways to Stay Updated

Chapter 19: Ten Myths and Mistakes

Chapter 20: Ten-Plus Useful Tools

Appendix: Staying out of Copyright Jail

本文翻译自：Search Engine Optimization For Dummies, 2nd Edition。

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SEO简明教程 作者简介

作者简介

准备翻译的这本SEO书是《Search Engine Optimization For Dummies 2nd Edition》，美国Wiley出版公司2006年出版，时间稍早，不过作为一本SEO的入门书籍还是值得学习的。

本书的作者Peter Kent，是一位成名的互联网作家，写了不少关于互联网方面的书，包括：《Pay Per Click Search Engine Marketing For Dummies》，销量不错的《Complete Idiot’s Guide to the Internet》，以及受到广泛赞誉的《Poor Richard’s Web Site: Geek Free,Commonsense Advice on Building a Low-Cost Web Site》。他的著作受到今日美国，byte，CNN，Windows 杂志, Philadelphia Inquirer 还有其他很多新闻机构的赞扬。Peter 在1984年就进入互联网，自1991年从事电脑网络商务活动并且在1993开始互联网方面的写作。Peter的丰富经验涵盖了互联网商务的诸多区域，从编辑发布一个email新闻组到建立电子商务网站，从网络营销和公关活动到掌管一家大型ISP公司的网站设计和主机托管部门，Peter 是一家电子商务服务商的创始人之一，这家公司由世界上最大的风险投资商软银（Softbank）/比乌斯（Mobius）创建。他还是一家ISP的网络解决方案副总裁以及一家web应用公司的营销副总裁。

他还创建了一家计算机图书出版公司通过在线营销来发行图书。Peter 现在给企业提供互联网战略方面的商务咨询，帮助企业避免在网络中遇到的陷阱并跨越在网络中遇到的障碍。他还进行讲座并发表有关通用网络营销和搜索引擎市场特殊性的知识。可以通过Consult@PeterKentConsulting.com与他取得联系，要想了解更多的有关他的背景和经验方面的资料请访问 www.PeterKentConsulting.com。

原文：

About the Author

Peter Kent is the author of numerous other books about the Internet, including Pay Per Click Search Engine Marketing For Dummies, the best-selling Complete Idiot’s Guide to the Internet, and the most widely reviewed and praised title in computer-book history, Poor Richard’s Web Site: Geek Free,Commonsense Advice on Building a Low-Cost Web Site. His work has been praised by USA Today, BYTE, CNN.com, Windows Magazine, Philadelphia Inquirer, and many others.Peter has been online since 1984, doing business in cyberspace since 1991,and writing about the Internet since 1993. Peter’s experience spans virtually all areas of doing business online, from editing and publishing an e-mail newsletter to creating e-commerce Web sites, from online marketing and PR campaigns to running a Web-design and -hosting department for a large ISP.Peter was the founder of an e-Business Service Provider funded by one of the world’s largest VC firms, Softbank/Mobius. He was VP of Web Solutions for a national ISP and VP of Marketing for a Web applications firm. He also founded a computer-book publishing company launched through a concerted online marketing campaign.

Peter now consults with businesses about their Internet strategies, helping them to avoid the pitfalls and to leap the hurdles they’ll encounter online. He also gives seminars and presentations on subjects related to online marketing in general and search engine marketing in particular. He can be contacted at Consult@PeterKentConsulting.com, and more information about his background and experience is available at www.PeterKentConsulting.com

本文翻译自：Search Engine Optimization For Dummies, 2nd Edition。

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SEO简明教程 自序

最近对SEO 技术 比较感兴趣，看到不少的SEO高手短时间内把自己的关键词做到百度或者google的第一页，或者把网站的PR值快速提高到PR 5 或者PR6，感觉这个SEO还真是不可限量，SEO 翻译过来的意思是搜索引擎优化，对于很多站长来说已是很熟悉的字眼。对于我也是偶然发现这个词，对于具体地如何学习seo然后很好地实践它却知道的却不多，在google上搜索一下，发现很多介绍seo的，不过都是一篇文章，或者集中在某一个技术点上，全面系统的介绍seo的不太多，只找到一些英文的 seo书籍。由于我也是刚开始学习，因此想到肯定还有不少跟自己一样的朋友在SEO的门前彷徨，于是想着把一本不错的SEO书籍尝试着翻译出来，与乐于此道的朋友一起学习进步，由于是入门教程，老鸟或者高手可以飘过。我给自己设定的目标是每天翻译一段，在这个翻译的过程中自己也不断的学习了解SEO技术。

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